BUDWEISER X BIG SEAN SWEEPSTAKES
OFFICIAL RULES

NO PURCHASE OR PAYMENT OF ANY KIND NECESSARY TO ENTER FOR A CHANCE TO WIN.  A PURCHASE OR PAYMENT OF ANY KIND WILL NOT INCREASE CHANCES OF WINNING.  THE SWEEPSTAKES IS INTENDED FOR VIEWING IN MICHIGAN ONLY AND WILL BE GOVERNED BY UNITED STATES LAW. VOID WHERE PROHIBITED. 

1.       ELIGIBILITY:

The “Budweiser x Big Sean Sweepstakes” (“Sweepstakes”) is open to legal residents of Michigan who are twenty-one (21) years of age or older at the time of entry. Employees, contractors, directors, officers and agents of Anheuser-Busch, LLC, its affiliates and subsidiaries; advertising and Sweepstakes agencies, wholesale distributors, retail licensees, and all other service agencies involved with the Sweepstakes, and members of their immediate family (spouse, parent, child and sibling), are not eligible to enter or win.  The Sweepstakes is subject to all applicable federal, state and local laws and regulations and is void where prohibited.  Participation constitutes entrant’s full and unconditional agreement to these Official Rules and Sponsor’s and Administrator’s decisions which are final and binding in all matters related to this Sweepstakes. Winning the prize is contingent upon fulfilling all requirements as set forth herein. 

2.       SWEEPSTAKES PERIOD:

Sweepstakes begins at 12:00:00 a.m. Eastern Daylight Time (“EDT”) on September 28, 2020 and ends at 11:59:59 p.m. EDT on October 30, 2020 (“Sweepstakes Period”). Administrator’s computer is the official time keeping device for this Sweepstakes.

3.       THREE (3) WAYS TO ENTER:

(1)         Instagram: Post a photo of you and a limited-edition Budweiser Big Sean can, tag @BudweiserUSA and include the hashtag #BigSeanxBudweiserSweepstakes (“Entry”).   You must be a registered user of Instagram and follow @BudweiserUSA on Instagram in order to enter the Sweepstakes via Instagram. Instagram registration is free and can be obtained by logging on to www.Instagram.com and following the online instructions to open an account. Limit one (1) Instagram Entry per person. 

(2) Twitter: Tweet a photo of you and a limited-edition Budweiser Big Sean can, tag @BudweiserUSA and include the hashtag #BigSeanxBudweiserSweepstakes (also an “Entry”). Entrants must be registered users of Twitter and follow @BudweiserUSA on Twitter in order to enter the Sweepstakes via Twitter.  Twitter registration is free and can be obtained by logging on to www.twitter.com and following the online instructions to open an account. Limit one (1) Twitter Entry per person.  Multiple retweets do not increase your chances of winning. 

          (3) Internet: Visit BudweiserxBigSean.com (“Website”) during the Sweepstakes Period and follow the online instructions to submit an online entry (also an “Entry”).  Limit one (1) Internet Entry per person. 

For Instagram and Twitter Entries:

Your setting must be set to “unprotected” and/or “public” in order for your posts to be viewable by Sponsor and its agents.  Only posts that are viewable by Sponsor and its agents will be considered an Entry.

For all Entries:

If entering via a mobile phone or other web-enabled device and using your wireless carrier’s network, standard message and data charges from your wireless carrier may apply.  Check with your wireless service provider for details on these and other applicable charges.  Participants are solely responsible for any such wireless charges.

Your setting must be set to “unprotected” and/or “public” in order for your posts to be viewable by Sponsor and its agents.  Only posts that are viewable by Sponsor and its agents will be considered an Entry.

Entries must be received and recorded during the Sweepstakes Period. No other forms of Entry are valid.  See Appendix A for additional Entry Guidelines. Entry must comply with these Official Rules. Sponsor reserves the right, but not the obligation, to review any Entry for violation of these Official Rules and may, at its sole discretion, reject, delete, or otherwise exclude an Entry for any reason, including without limitation, if the Entry contains any Prohibited Content (as defined in Appendix A) or any other commentary or material which Sponsor, in its sole discretion deems inappropriate.

4.       SWEEPSTAKES DRAWING:

Five (5) potential winners will be selected in a random drawing to be held on or about October 31, 2020 from among all eligible Entries received by Administrator during the Sweepstakes Period, whose decisions are final in all matters relating to this Sweepstakes drawing.  Odds of winning depend on the number of eligible Entries received during the Sweepstakes Period. 

5.       WINNER NOTIFICATION: 

All prizes will be awarded (time permitting). Potential winners will be notified by email, phone call or via direct message on Instagram or Twitter and will be required to respond to the notification within twenty-four (24) hours indicating whether they can accept the prize. If a potential winner does not respond to the notification within the twenty-four (24) hour time period, the prize will be forfeited, and an alternate potential winner will be randomly selected (time permitting). Any alternate potential winner selected will also be required to respond to the notification within the time frame stated above.

Potential winners may be required to complete, sign and return affidavits of eligibility and liability and, unless prohibited by law, publicity release to Sponsor or Sponsor’s representative within twenty-four (24) hours of prize acceptance. Subject to verification of eligibility and compliance with the terms of these Official Rules, including verification that the winner is twenty-one (21) years of age or older, the potential winner will be declared an official winner of the Sweepstakes. If Sponsor cannot verify that the potential winner is twenty-one (21) years of age or older prior to winner notification, then the potential winner will be disqualified, and an alternate potential winner will be randomly selected (time permitting). 

          In the event of noncompliance within any stated time period, the prize will be forfeited, and an alternate potential winner will be randomly selected (time permitting). Any alternate potential winner selected will also be required to adhere to the time periods described herein. Any prize notification or prize returned to the Sponsor or its agencies as undeliverable will result in disqualification and the awarding of that prize to an alternate potential winner (time permitting).

          Released Parties are not responsible for suspended or discontinued Internet, wireless, or land-line phone service or a change in an entrant’s email, phone number or mailing address which may result in a potential winner not receiving initial prize notification or his/her prize information.

6.       Prize DETAILS: 

Prize (5 total):  Each winner will receive the opportunity to attend a virtual “meet and great” with Big Sean scheduled to occur on November 12, 2020 (“Event”).  Event date is subject to change.  Approximate Retail Value (“ARV”) is $100.00.  If winner cannot accept the prize as specified, prize will be forfeited and will be randomly awarded to an alternate winner (time permitting).  Total ARV of all prizes is $500.00. Any difference between stated value and actual value will not be awarded.

If, for any reason including Acts of God, acts of terrorism, civil disturbances, work stoppage, COVID-19 or any other natural disaster outside of Sponsor’s control that may cause the cancellation or postponement of the Event, then no prizes will be awarded.

Limit one (1) prize per person.  Prizes are non-transferable and no cash equivalent or substitution of the prize is offered, except at the sole discretion of Sponsor.  If the prize, or any portion thereof, cannot be awarded for any reason, Sponsor reserves the right to substitute the prize with another prize of equal or greater value.  The prize winner will be solely responsible for all federal, state and/or local taxes, and for any other fees or costs associated with the prize they receive, regardless of whether it, in whole or in part, is used. 

If Sponsor so elects, potential winner may be required to submit to a confidential background check.  Such background check may include (but is not limited to) investigation of criminal, sexual offenses, or other arrest or conviction record, and any other factor deemed relevant by the Sponsor to help ensure that the potential winner will not bring the Sponsor into public disrepute, contempt, scandal or ridicule or reflect unfavorably on the Sponsor.  If requested, the potential winner agrees to sign waiver forms authorizing the release of personal and background information.  In the event of noncompliance, to be determined at the sole discretion of Sponsor, the prize will be forfeited and may be awarded to an alternate winner (time permitting). 

7.       LIMITATIONS OF LIABILITY AND RELEASE:

Anheuser-Busch, LLC, Administrator and each of their affiliates, subsidiaries and agencies (collectively the “Released Parties”) are not responsible for lost, late, misdirected, unintelligible, returned or undelivered Entries, email, or for lost, interrupted or unavailable satellite, network, server, Internet Service Provider (ISP), Website, or other connections availability, accessibility or traffic congestion, miscommunications, failed computer, network, telephone, satellite or cable hardware or software or lines, or technical failure, or jumbled, scrambled, delayed or misdirected transmissions, computer hardware or software malfunctions, failures or difficulties, or other errors of any kind whether human, mechanical, electronic or network. Persons who tamper with or abuse any aspect of this Sweepstakes or Website, or act in violation of the Official Rules, or act in any manner to threaten or abuse or harass any person, or violate Sponsor’s terms of service, as solely determined by the Sponsor, will be disqualified. Released Parties are not responsible for any incorrect or inaccurate information whether caused by users, tampering, hacking, or by any of the programming or equipment associated with or used in this Sweepstakes, and assumes no responsibility for any errors, omission, deletion, interruption or delay in operation or transmission or communication line failure, theft or destruction or unauthorized Website access. Any use of robotic, macro, automatic, programmed or like entry methods will void all such Entries, and may subject that entrant to disqualification. Released Parties are not responsible for injury or damage to entrants or any other person’s computer or property related to or resulting from participating in this Sweepstakes. Should any portion of Sweepstakes be, in the Sponsor’s sole opinion, compromised by virus, worms, bugs, unauthorized human intervention or other causes which, in the sole opinion of the Sponsor, corrupt or impair administration, security, fairness or proper play of this Sweepstakes, or submission of Entries, Sponsor reserves the right at its sole discretion to suspend, modify or terminate the Sweepstakes, and determine the winners from valid, non-suspect Entries received prior to action taken, or otherwise as may be deemed fair and equitable by the Sponsor. In the event of a dispute regarding Entries received from multiple users having the same email address, Instagram or Twitter account, the authorized subscriber of the email address, Instagram or Twitter account used to enter will be deemed to be the entrant, and must comply with these Official Rules. The authorized account subscriber is the natural person who is assigned the email address, Instagram or Twitter account by the organization responsible for assigning the email address, Instagram or Twitter account.  All materials submitted become the property of Anheuser-Busch, LLC and will not be returned.

Entrants agree (a) that Sponsor and its parent, subsidiary and affiliated companies, and advertising and Sweepstakes agencies, and their respective officers, directors, employees, wholesale distributors, representatives and agents, will have no liability whatsoever for, and are released from, and shall be held harmless by entrants against, any liability, for any injuries, losses or damages of any kind, to persons, including death, or property, or rights of publicity or privacy, defamation, copyright infringement or portrayal in a false light resulting in whole or in part, directly or indirectly, from acceptance, possession, misuse or use of the prize or participation in this Sweepstakes or in any Sweepstakes-related activity, and (b) winner, by acceptance of prize, except where legally prohibited, grants permission for Sponsor (and agrees to confirm such agreement in writing) and those acting pursuant to its authority to use his/her name, submitted biography, voice and/or likeness and prize information, and/or Entry (and assign the Entry, which may be altered, changed, modified, edited, used alone or with other works, as solely determined by Sponsor) for advertising, trade and Sweepstakes purposes without further compensation, at any times or time, in all media now known or hereafter discovered worldwide and on the Internet without notice or review or approval.

8.       PUBLICITY AND COPYRIGHT LICENSE:

Entrant grants Sponsor an exclusive, worldwide, perpetual, irrevocable, unrestricted, royalty-free, sub-licensable, and transferrable right and license to exploit the entrant’s Entry (including, without limitation, the entrant’s name and likeness and the names and likenesses of any and all persons in the Entry, and any intellectual property rights (e.g. copyright, trademark, etc.) contained in the Entry) in any media now or hereafter known, without any payment or other consideration of any kind, or permission or notification, to the entrant or any third party, for any purpose, including, without limitation, the entrant’s Entry and any person’s property (physical, personal, intellectual property rights, and indicia) contained therein. The foregoing grant includes, without limitation, the right to reproduce, display, distribute, publicly perform, create derivative works of, alter, amend, broadcast, edit, publish, use, merchandise, license, sublicense, and adapt the Entry in any and all media now or hereafter known, throughout the world, for any purpose, whether commercial in nature or otherwise, including in contexts and circumstances that result in the entrant’s Entry being associated with a particular Sponsor or Sponsors. Accordingly, the entrant hereby waives any objection to, such use including without limitation, distribution, reproduction, creation of derivative works of, public performance, or display of the entrant’s Entry, and any claim for compensation whatsoever in connection therewith. Such waiver shall include any claim for infringement of any so-called “Moral Right,” “Droit Moral” or similar right or interest.

9.       DISPUTE RESOLUTION:

All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of the entrant, Administrator and Sponsor in connection with the Sweepstakes, or any claim or dispute that has arisen or may arise between the entrant, Administrator and Sponsor, shall be governed by, and construed in accordance with, the laws of the State of Michigan without giving effect to any choice of law or conflict of law rules.  The place of arbitration shall be St. Louis, Missouri.

10.     PRIVACY POLICY:

See Sponsor’s privacy policy located at https://www.budweiser.com/privacy-policy.html for details regarding the use of personal information collected in connection with this Sweepstakes. If the entrant is verified as the prize winner, the entrant’s first name, last initial, city and state will be included in a publicly-available winner’s list.

11.      SPONSOR:

Anheuser-Busch, LLC, One Busch Place, St. Louis, MO 63118. 

12.      ADMINISTRATOR:

Activate, Inc., 1395 Jarvis Street, Suite # 100, Ferndale, MI 48220.

13.      WINNER’S LIST: 

For the names of the winners, hand-print your name and complete address on a 3” x 5” card and mail to: Budweiser x Big Sean Sweepstakes Winner’s List Request, Activate, Inc., 1395 Jarvis Street, Suite # 100, Ferndale, MI 48220, for receipt by December 31, 2020.  

© 2020 Anheuser-Busch, Budweiser® Lager Beer, St. Louis, MO

This Sweepstakes is in no way sponsored, endorsed or administered by or associated with Instagram or Twitter.  Any questions, comments or complaints regarding this Sweepstakes shall be directed to Sponsor and not to Instagram or Twitter. 

APPENDIX A

ENTRY GUIDELINES & PROHIBITED CONTENT

Entries must meet the following requirements:

•        Entry cannot defame, misrepresent or contain disparaging remarks about Sponsor or its products, or other people, products or companies or communicate messages or images inconsistent with the positive images and/or goodwill to which Sponsor wishes to associate.
•        Sponsor shall have full right and power to copy, publish, broadcast, display, distribute, use, edit, translate, alter, combine with other material, reuse and adapt any or all portions of the Entry in any way and for any purpose whatsoever, at any time, now or in the future, in any media now known or hereafter devised throughout the World in any manner whatsoever and for any purpose.
•        Entry cannot (a) be sexually explicit or suggestive, violent or derogatory of any ethnic, racial, gender, religious, professional or age group, profane or pornographic, contain nudity or any materially dangerous activity; (b) promote the excessive or irresponsible consumption of alcohol, or promote illegal use of alcohol, drugs, tobacco, firearms/weapons (or the use of any of the foregoing), any activities that may appear unsafe or dangerous or any particular political agenda or message; (c) be obscene or offensive, endorse any form of hate or hate group; (d) contain an image of anyone under 21 years of age; (e) otherwise fail to comply with the Beer Institute Advertising and Marketing Code as made publicly available at the following online location: http://www.beerinstitute.org/assets/uploads/general-upload/2015-Beer-Ad-Code-Brochure.pdf; (f) contain trademarks, logos or trade dress owned by others, or advertise or promote any brand or product of any kind (other than Budweiser), without permission, or contain any personal identification, such as license plate numbers, personal names, email addresses or street addresses; (g) contain copyrighted materials owned by others without permission; (h) contain materials embodying the names, likenesses or other indicia identifying any person, living or dead, without permission; (i) refer to or depict any names, logos or readily recognizable features of a retailer of alcohol beverages (such as a grocery store, convenience store, restaurant, bar, or any other retail location that sells alcohol beverages);or (j) depict, and cannot itself be , a violation of any law.
•        Each entrant warrants and represents that his or her Entry: (a) is his or her original work, published; (b) has not received previous awards; and (c) does not infringe upon the copyrights, trademarks, rights of privacy, publicity or other intellectual property or other rights of any person or entity;
•        Any entrant whose Entry includes likenesses of third parties or contains elements not owned by the entrant (such as, but not limited to, depictions of persons, buildings, trademarks or logos) must be able to provide legal releases for such use including Sponsor’s use of such Entry, in a form satisfactory to Sponsor, upon request, prior to award of prize and/or naming of entrant as a winner.
•        Any Entry that, in the sole opinion of Sponsor, is not in accordance with the guidelines as stated herein or on the Website or is deemed to be inappropriate for publication is ineligible.
•        Incomplete, illegible, deceptive or garbled Entries are not eligible.
•        Any such entrant will indemnify and hold harmless, Sponsor from any claims to the contrary.

All Entries are subject to Sponsor’s Digital Millennium Copyright Act policy, as follows: Digital Millennium Copyright Act—Anheuser-Busch is committed to respecting and protecting the legal rights of copyright owners. As such, Anheuser-Busch adheres to the following notice and take down policy, in full compliance with Section 512(c)(3) of the DMCA (17 U.S.C. § 512 et seq.). If a copyright owner believes any of the Entries infringes upon his or her intellectual property rights, please submit a notification alleging such infringement (hereafter a “DMCA Takedown Notice”). To be valid, a DMCA Takedown Notice must (i) be provided to the Anheuser-Busch designated agent, (“Copyright Agent”), as set forth below, and (ii) include the following:

•        A physical or electronic signature of a person authorized to act on behalf of the copyright owner of an exclusive right that is allegedly infringed;
•        Identification of the copyrighted work claimed to have been infringed, or, if multiple copyrighted works at a single online site are covered by a single notification, a representative list of such works;
•        Identification of the material claimed to be infringing or to be the subject of infringing activity and that is to be removed or access disabled and information reasonably sufficient to permit the service provider to locate the material;
•        Information reasonably sufficient to permit the service provider to contact the copyright owner, such as an address, telephone number, and, if available, an electronic mail;
•        A statement that the copyright owner has a good faith belief that use of the material in the manner complained of is not authorized by the copyright owner, its agent, or the law; and
•        A statement that, under penalty of perjury, the information in the notification is accurate and the sender is authorized to act on behalf of the copyright owner of the exclusive right that is allegedly infringed.

Anheuser-Busch’s Copyright Agent to receive DMCA Takedown Notices is: email: trademarks@anheuser-busch.com. For clarity, only DMCA Takedown Notices should go to the Copyright Agent; any other feedback, comments, online purchases or other communications should be directed to the applicable customer service links posted on the Website. The copyright owner acknowledges that in order for Anheuser-Busch to be authorized to takedown any Entry, the copyright owner’s DMCA Takedown Notice must comply with all of the requirements of this Section.

By submitting an Entry, the entrant agrees that his or her Entry is gratuitous and made without restriction, that it will not place Sponsor under any obligation other than as stated in these Official Rules, that Sponsor is free to publish or otherwise disclose the ideas contained in the Entry on a non-confidential basis to anyone or otherwise use the ideas without any additional compensation to the entrant. The entrant acknowledges that, by acceptance of the Entry, Sponsor does do not waive any rights to use similar or related ideas previously known to Sponsor or developed by its employees or obtained from sources other than the entrant.

By participating, the entrant acknowledges that his or her Entry may be used in Sponsor's sole discretion. Entries are the views/opinions of the entrant and do not reflect the views of the Sponsor in any manner. By entering, the entrant acknowledges that Sponsor has no obligation to use or post any Entry he or she submits.