Privacy Policy

For NFT transactions please review the NFT Platform Privacy Policy here.






Thank you for visiting our website (the "Website"). We value and respect your privacy, and this privacy policy (the "Privacy Policy") is designed to assist you in understanding how we collect, use, and protect any information you may provide to us. Our Terms of Use available here describe the terms and conditions governing your access to and use of the Website. Your use of the Website signifies your agreement to be bound by both the Privacy Policy and our Terms of Use. If you do not agree to the terms of the Privacy Policy, please do not use the Website or provide any information to us. Anheuser-Busch is committed to complying with the requirements of the Beer Institute Advertising and Marketing Code. For more information, click here.


The Website is not directed to, and we do not knowingly collect Personal Information from, persons under the age of 21. If you are under 21 years of age and have entered this Website by providing a false date of birth, you must immediately leave this Website. Under no circumstances may you use this website or submit personal information to us if you are under 21 years of age.  We are committed to compliance with all applicable regulations, laws, and rules, including those issued by the Beer Institute, ICAP, and COPPA.


In order to use the Website to submit comments, interact with other users, post reviews, and upload recommendations, you will need to create an account and provide several types of personally identifiable information ("Personal Information"). We may also collect certain non-personally identifiable, indirect and/or aggregate information as a result of your use of, and interaction with, the Website (collectively, "Usage Information").


When you create your account, we may ask you to provide Personal Information. Depending upon the activity you are attempting to complete, this may include any of the following:

• name

• e-mail address

• date of birth

• mailing address

• mobile phone number

• credit card information

• other personal information as necessary

Also, your email address and/or your domain name may be automatically recognized when you visit our Website.

You may choose not to provide any Personal Information that we ask for. However, we only ask for as much Personal Information as is necessary to complete the activity you are requesting. As such, if you choose not to provide the Personal Information that we ask for, it is possible that you may not be able to participate in that activity or the full functions of the Website.


You will usually be asked to agree to receive communications about special offers or programs from Anheuser-Busch Inc., and any of our affiliated brands or divisions at the time you provide your email address to us ("Opt-In"). In the event that you provide your email address via a channel that does not include a mechanism for you to affirmatively Opt-In, such as by email, you agree that by providing your email address, you are completing an Opt-In and that you will be responsible for opting-out of receiving any future communications about special offers or programs. You can do this by clicking on the link provided at the bottom of each email communication (each an "Opt-Out").


We may also use certain standard web measurement and tracking technologies such as "cookies," web server logs, or other statistics programs to collect Usage Information and track and record how you use the Website. If our Website offers shopping, we may use cookies to keep track of items in your shopping cart. This data is anonymous and does not personally identify you. Usage Information helps us measure the success of the Website and its features or pages and to improve your online experience. Your browser may have an option that allows you to accept cookies, reject cookies, or receive notification when a cookie is sent, but you should note that the use of such restrictive browser settings may limit your use of the Website. In addition, we may utilize use web beacons (also known as "action tags" or "one pixel .gif files") to recognize you when you visit the Website. We do not use spy ware, adware or any other similarly intrusive software. We may also use other technology, called clear GIFs, to provide us with other important anonymous information, such as when an e-mail has been opened.


We may use third-party advertising companies and/or media partners to serve ads on our Website and/or on the sites on which we advertise. Please note that these companies may use Usage Information about your visit to the applicable site in accordance with the policies on the site in order to provide advertisements about goods and services that may be of interest to you. In the course of serving advertisements, these companies may place or recognize a unique cookie on your browser. In addition, we may use web beacons provided by third-party advertising companies to help manage our online advertising. These web beacons enable us to recognize a browser’s cookie when a browser visits this Website to learn which advertisements bring users to our Website. To learn more about third-party advertising companies, cookies and how to "opt-out" of this type of advertising, please go to

This Website complies with the self-regulatory principles of the Digital Advertising Alliance (DAA) Self-Regulatory Program, therefore some pages may contain icons that help users understand how Usage Information is being collected, and how to opt out of targeted advertising resulting therefrom.


If you are making a purchase on the Website, you may be asked to provide credit card information. In such event, it is our policy to redirect you to a payment processing portal hosted by a third party payment processor. We do not collect, access, store or process any credit card information.  Please read the privacy policy on our payment processor’s website regarding the use, storage and protection of your credit card information before submitting any credit card information.


We use your information for only the following business purposes:

• to provide the services you request;

• to respond to inquiries we receive from you or in connection with a transaction you initiate;

• to analyze, manage and improve the Website;

• to use it within Anheuser-Busch as we continue to work on being the world’s best beer company;

• to notify you of special offers and other services that we believe may be of interest to you or to send you current mailings;

• to provide you with advertisements about goods and services that may be of interest to you;

• to notify you that you have been selected as a winner of a contest or sweepstakes;

• to help us diagnose problems with our server or other technical issues relating to the performance of the Website; or

• for any other specific business purpose stated at the time you provide your information.

• for NFT transactions by our parent company, ANHESUER-BUSCH INBEV SA/NV, please review their NFT Platform Privacy Policy.

We collect only the Personal Information necessary to complete the specific transaction that you request. We do not condition your participation in any specific activity on our Website on the disclosure of more Personal Information than is reasonably necessary to complete that activity. You expressly authorize us to share your personal information with certain third parties retained by Anheuser-Busch (who shall be subject to confidentiality obligations at least as restrictive as those imposed upon Anheuser-Busch by this Privacy Policy) to the extent necessary to perform any of the business purposes listed above. Please also note that in connection with certain requests, you may be transferred to different web site, which has a different privacy policy. Please review this privacy policy before using that website. If you do not want to be contacted for these purposes or if you would like to obtain a copy of the personal information gathered by this Web site or correct or delete such information from our database, please send us an e-mail with your concern or question by clicking hereIf you voluntarily disclose Personal  Information (e.g., name, email address, personal photographs) in a community forum, such information may be collected and used by others and may result in unsolicited messages from other parties. We have no control over this type use of your Personal Information and are not  responsible for that use.


From time to time, we may offer certain mobile applications, including iOS applications ("Apps"), for download. We will use commercially reasonable efforts, given the limitations imposed upon us by third party providers such as Apple Inc. and Google Inc., to clearly disclose what, if any Personal Information or Usage Information is collected by the particular App, how it is used, and with whom it is shared. Please note, certain practices are outside of our control, for example, tracking by Google, Inc., Apple, Inc., or your third party telecommunications carrier.  WE are not responsible for the actions of such third parties.  You should always read and understand the policies of any third party provider, such as Google with respect to Android apps and Apple with respect to IOS apps, and your wireless carrier, before making any purchase or downloading any app.


From time to time, we may run certain campaigns that provide you with the ability to send a text message and Opt-In to receive future text messages. Your Opt-In request provides us with your mobile phone number. If you choose to Opt-In, you agree that we may, from time to time, send messages to the mobile device associated with that number about new products, promotions, services or offers. Although there is no fee associated with this service, your carrier may charge you for each message you receive in accordance with your calling plan. You agree that we are not responsible in any way for such charges. If you do not wish to continue to receive any messages via your mobile device, you may Opt-Out at any time by following the instructions provided in the text message.  Failure to Opt-Out after you have previously provided an Opt-In constitutes your consent to continue to receive these messages until you elect to Opt-Out, and your release of us from any carrier charges associated with such messages.


We may disclose the information we collect from and about you:

• when we have reason to believe that such disclosure is necessary to:

• identify, contact or bring legal action against someone who may be causing injury to or interference with (either intentionally or unintentionally) our rights or property, customers or other users of the Website, or anyone else who could be harmed by such activities:

• enforce the Terms of Use, take precautions against liability, investigate and defend against any third-party claims or allegations, and/or protect the security or integrity of the Website; or,

• respond to judicial process and provide information to law enforcement agencies in connection with an investigation on matters related to public safety, as permitted by law, or otherwise as required by law, or in the good-faith belief that such action is necessary to comply with state and federal laws;

• to our business partners for research, analytical and marketing purposes, and/or to our subsidiaries, affiliated companies, or other businesses or persons for the purpose of processing any request on your behalf, provided, that such business partners are bound by obligations of confidentiality with respect to your information that are at least as restrictive as those imposed upon Anheuser-Busch by this privacy policy; or

• otherwise with your consent.

We may sell or buy other businesses or entities. In such event, we may transfer or assign the information we have collected as part of such merger, acquisition, sale, or other change of control. In such transactions, your Personal Information may be included in the transferred business assets.

Also, in the unlikely event of our bankruptcy, insolvency, reorganization, receivership, or assignment for the benefit of creditors, or the application of laws or equitable principles affecting creditors’ rights generally, we may not be able to control how your Personal Information is treated, transferred, or used and your Personal Information may be included in the transferred assets.

We may use your Usage Information to identify and develop products and services that may be of interest to you and/or share this information with certain third parties for direct marketing purposes with respect to special offers, products, services, programs, promotions, surveys, publications, invitations or other opportunities that may be of interest to certain demographic groups.

We do not sell your Personal Information to third parties and have no intention of doing so in the future.

Under the laws of some jurisdictions, you may be entitled to request disclosure regarding how we share your Usage Information with third parties for direct marketing purposes ("Information-Sharing Disclosure"). To the extent required by applicable law, we shall provide the Information-Sharing Disclosure to you upon your written  request to Anheuser-Busch, Inc., One Busch Place, St. Louis, MO 63118.

Except as explained above, we will not share any of your personal information with any third party, unless we have received your express permission to do so.


Our Website may contain links to other websites, including social media sites, which may have privacy policies that differ from our own. We are not responsible for the collection, use or disclosure of information collected through third-party websites and expressly disclaim any liability related to such collection, use or disclosure. We are not responsible for any information or content contained on such sites. Links to other websites are provided solely as a convenience. Your browsing, use and interaction on any other websites, including websites which have a link to the Website, are subject to that website’s own rules and policies. Please review the privacy policy posted on any website that you may access through, or which links to the Website.

Please note that if you provide information to us via a social media site or participate in a social media site linked to the Website, you consent to our use of your information for any reason as if it were submitted to us directly via the Website.


We take commercially reasonable precautions and have implemented commercially reasonable technical measures to protect against the risks of unauthorized access to, erroneous disclosure of, and unlawful interception of Personal Information submitted via the Website or otherwise collected or possessed by Anheuser-Busch. However, your email transmissions and/or other communications containing Personal Information may be unlawfully intercepted or accessed by third parties and/or the Website may be subject to hostile network attacks or administrative errors. We do not guarantee the security of any information transmitted over the Internet. Once we receive your Personal Information, we take commercially reasonable steps to limit access to your Personal Information to only those employees and service providers whom we determine need access to the Personal Information to provide the requested products, services, offers or opportunities that may be of interest to you. However, even after we receive your Personal Information, we cannot guarantee that your Personal Information may not be accessed, disclosed, altered, or destroyed as a result of a breach of our commercially reasonable efforts or as a result of any other event beyond our reasonable control. Accordingly, we cannot and do not guarantee that your Personal Information is completely secure and safe from such risks. For the avoidance of doubt, WE expressly disclaim any representation or warranty, whether express or implied, with respect to ensuring, guaranteeing or otherwise offering any definitive promise of security in connection with your PERSONAL Information or Usage Information.


The Website is hosted in the United States.  If you are attempting to access the Website from a physical location within the European Union, Asia, or any other region with laws or regulations governing personal data collection, use, and disclosure that differ from United States laws, please be advised that your use of the Website is governed by U.S. law, this Privacy Policy, and the Terms of Use.  To the extent you provide Personal Information through the Website, you are transferring your Personal Information to the United States and you consent to:

•   such transfer,

•   the application of the laws of the United States and/or the State of Missouri with respect to any dispute arising from or related to the Privacy Policy and/or your use of the Website, other than such rules, regulations, case law, and/or international treaties that would result in the application of the laws of a jurisdiction other than the United States or the State of Missouri, and

•   the exclusive jurisdiction of the courts of the State of Missouri and the federal courts sitting in St. Louis, Missouri. 

Any claim or dispute between you and us that arises from your use of the Website or in connection with the Privacy Policy shall be decided exclusively by a court of competent jurisdiction located in St. Louis, Missouri, U.S.A.


From time to time, we may revise the Privacy Policy.  To help you stay current of any changes, we take the following two steps: (i) we note the date the Privacy Policy was last updated above; (ii) when we make a change to the Privacy Policy, we post conspicuous announcement of such changes on the homepage of the Website on the Website next to the link to this Privacy Policy.  Your use of the Website following the posting of any revised Privacy Policy shall be deemed acceptance of the revised policy, so we strongly recommend that you review the Privacy Policy periodically.  If, and only if, we make revisions to the Privacy Policy that result in a material lessening of the restrictions on our use or disclosure of your Personal Information, we will make a commercially reasonable attempt to obtain your consent before implementing such revisions with respect to such Personal Information.


If you have any questions or comments regarding this Privacy Policy call us at 1‑800‑DIAL‑BUD (342-5283) Monday through Friday, 11am to 8pm CST.

Thank you for visiting our site.

Copyright 2014: Anheuser-Busch, One Busch Place, St. Louis, MO 63118


Last updated: January 20, 2021.

This Privacy and Cookies Policy describes how ANHEUSER-BUSCH INBEV SA/NV, a company organized and existing under the laws of Belgium, having its registered office at Grote Markt 1, 1000 Brussels, Belgium, registered with the Register of Legal Entities under company number VAT 0417.497.106 RPM Brussels and its Affiliates (“ABI”, “we”, “our” or “us”) collect, use, share, and otherwise process personal data (defined below) as controller about visitors to this platform (the “Platform”). The main purpose of the Platform is to provide users with the opportunity to purchase and collect non-fungible tokens (“NFTs”) that are associated with exclusive content from ABI.

In this Privacy and Cookie Policy, "personal data" means information that (either in isolation or in combination with other information held by us) enables you to be identified as an individual or recognized directly or indirectly. 


This Privacy Policy is not part of the Terms of Use and shall be read as an independent document provided to ensure that you feel safe and happy visiting and using our Platform and to give you a comprehensive guide as to what we, as a Data Controller, do with your personal data and more specifically how we collect, use, and pass on your personal data when you use this Platform. This Privacy and Cookie Policy also describes our use of cookies, how your personal data is secured and how you can contact us about our privacy practices, including:

1.    Data collection: What information do we collect?    2

2.    For which purposes do we use your information and on which legal bases?    2

3.    How do we share your information?    4

4.    How long do we retain your personal data?    4

5.    What are your rights?    5

6.    Third-Party Sites and functionalities    6

7.    Do-Not-Track Signals and Similar Mechanisms    6

8.    Cookies and similar technologies    6

9.    LOCATION DATA    7

10.    Security    7

11.    Children’s Privacy    7

12.    California Privacy Rights and Supplemental California Privacy Notice    8

13.    Changes to this Privacy and Cookie Policy    9

14.    Who to contact in case you have questions or requests. The data protection contact point    9

Please read this Privacy and Cookie Policy before using or submitting any personal data on this Platform.

By accessing and using this Platform, you confirm that you have read and that you understand the way we collect, process, use, and disclose your personal data as described herein. 

Please note that before using or submitting personal data on certain sections of this Platform, you may be asked to confirm electronically your understanding and acceptance of this Privacy and Cookie Policy by ticking a specific box(es). Your use of this Platform or your affirmative action in ticking that box and/or clicking on that button signify that you understand and agree to the collection, processing, use, and transfer of your personal data as described in this Privacy and Cookie Policy. 

  1. Data collection: What information do we collect? 

Depending on the purpose of the processing, we may need to process the following categories of personal data about you:

  • Contact information: your personal details such as name, address, email, online identifier, username, phone number, date of birth.

  • Information you submit or post in a public space on this Platform or your social media account when you choose to link it to this Platform (posts, photos, followers, social media handle)

  • Connection and/or browsing data that we collect by using cookies and similar tracking technologies as described under Section 8.

  • Financial information: if you are making a purchase on this Platform, our platform may ask for your payment details such as credit card information and information related to your cryptocurrency wallet. In such events, it is our policy to redirect you to a payment processing portal hosted by third-party payment companies. Please read the privacy policy on such third-party payment companies’ websites regarding the use, storage, and protection of your credit card information and cryptocurrency information before submitting such information. 

  • Digital wallet information: whenever you purchase an NFT-certified digital collectible, we will process information related to the digital wallet in which the NFT will be recorded.

  • Know Your Client and Anti-Money Laundering procedures: we may receive information in connection with our Know Your Client and Anti-Money Laundering compliance activities. This may include the processing of your name, date of birth, address, and government ID to confirm your identity and additional checks to combat unlawful activities and to prevent fraud. 

We collect this information from various sources, including from you when you provide your information to us, and when we collect it automatically, as described below under Section 8. We may also collect your information from other sources, including from digital wallets, payment services, and platforms that you have connected to or used with the Platform, as well as from public and commercially available sources when permitted by the applicable law.

  1. For which purposes do we use your information and on which legal basIs? 

The main purpose of the Platform is to provide users with the opportunity to purchase and collect non-fungible tokens (“NFTs”) that are associated with exclusive content from ABI.

Depending on the actions that you wish to perform on the Platform and subject to applicable laws, we will process your personal data for the following purposes, as justified on the following legal bases:



To provide the products and services that you request, including NFT transactions, payment processing (either by credit card or cryptocurrency), and support services. 

Your personal data will be processed for the purposes of the performance of our contract consisting in lawfully providing the acquired products and services. 

For analytic and statistic purposes, i.e., to understand the way you interact with our Platform and thus be capable of introducing improvements by analysing, managing and improving the Platform and our products and services (e.g., by figuring out which pages are the most and least popular and see how visitors move around the Platform), and by analysing preferences, interests, and purchases (e.g., to understand our audience, reduce media waste, assess the brand health), and/or to provide enhanced functionality and personalisation).

Your personal data will be processed: 

  • based on your consent (following the selection of your cookie preferences in our cookie banner (see Section 8 below); or

  • because the processing is necessary for the purposes of our legitimate interests consisting in improving the user experience and our products and services in the best interest of the consumer.

To comply with a legal obligation to which we are subject  and for the purposes of our legitimate interests . We may use your information as necessary in connection with corporate transactions or to protect, enforce, or defend the legal rights, safety, or property of the Services, our service providers, our employees or agents, and other users and to verify accounts, combat financial crime and otherwise comply with applicable law.

Your personal data will be processed because the processing is necessary: 

  • to comply with a legal obligation to which we are subject (for example, to respond to authorities’ requests for disclosure of personal data, as required by applicable law, to assess whether you are of legal age to use our products and services, and to have diligence procedures such as KYC and AML and sanctions verifications performed in accordance with applicable laws and regulations); or 

  • for the purposes of our legitimate interests in safeguarding our rights and our property and those of our service providers, employees, agents, or users or in performing corporate transactions.

Notify you of special offers and other services that we believe may be of interest to you or to send you current mailings to provide you with advertisements, newsletters, emails and push notifications about goods and services that may be of interest to you.

Your personal data will be processed based on your consent when required by applicable law. Depending on the applicable legal requirements, the processing may be based on other legal basis/ grounds, including, for example, ABI’s legitimate interest.

Share your personal data with third-party controllers and social media platforms for those platforms to match it with their database. 

Use your data to serve adverts on social media or third-party websites/apps to people who visit our Platform, and merge third-party data from an external source with an existing database of first-party consumer data.

Your personal data will be processed based on your consent when required by applicable law. Depending on the applicable legal requirements, the processing may be based on other legal basis/ grounds, including, for example, ABI’s legitimate interest.

Where required under applicable law, we will also collect your express consent to any of the above-mentioned activities. Please see Section 5 for information about how to withdraw consent you have provided. 

  1. How do we share your information? 

For the purposes for which we collect your personal data and subject to the appropriate legal basis described under Section 2 above, we may disclose your personal data to the following categories of recipients:

  1. Affiliates and subsidiary companies of ABI, primarily for business and operational purposes;

  2. Service providers: companies that provide services to ABI for the purposes of providing the Platform, including hosting, data storage, development, and technical support services. We adopt measures to ensure that these service providers will only process your personal in compliance with the applicable data protection laws.

  3. Third parties to complete transactions and provide you with NFTs: companies that are involved in fulfilling transactions, such as if you use a digital wallet or an unaffiliated payment service to purchase an NFT or where a third party mints your NFT. These parties may have their own privacy policies.

  4. Other parties when required by law: ABI may share your personal data with other third parties: 

    • to comply with the law, regulatory requests, court orders, subpoena, or legal processes;

    • to verify or enforce compliance with ABI’s policies and agreements; and

    • to protect the rights, property or safety of ABI, its customers, visitors to this Platform and/or the public.

  5. Other parties in connection with corporate transactions such as a merger, acquisition, sale of assets, joint venture, or any other transaction that results in a change in control or ownership of ABI or its assets, in whole or in part. 

For service efficiency purposes, some of these recipients are located in territories outside the country where your personal data has been collected, including countries which may not offer a level of data protection comparable to that of the country where your data has been collected. In particular, the Platform is hosted on servers in the United States. In such cases, we inform you that, where required under applicable data protection law, we will transfer your data with adequate safeguards designed to keep your data safe and complying with the relevant privacy legislation. With our providers that process data on our behalf and as per our instructions, where legally required, we have Standard Contractual Clauses, as approved by the European Commission, the contents of which you may consult through the following link: 

  1.  How long do we retain your personal data?

For personal data that we collect and process for the purposes outlined in Section 2, we will typically retain such personal data for as long as it is necessary to fulfil each of these purposes. 

Whenever your personal information is processed to comply with legal obligations, such retention periods may vary depending on the laws and regulations applicable in the countries in which we operate.

Please note  that NFT transactions are not implemented by ABI. Due to the intrinsic nature of blockchain operations, some personal data shared with third parties for effectuating NFT transactions will be permanently stored via blockchain technologies  As these operations are not under ABI control or influence, you understand that we cannot guarantee exercising of rights mentioned in Section 5 below and the application of data retention on these processing operations.

  1. What are your rights? 

Where applicable and under the conditions set forth under applicable data protection laws, you may have the following rights concerning the processing of your personal data:

  • Confirmation and information. The right to request confirmation of the existence of the processing and to obtain information about the public or private entities with which ABI has shared your personal data.

  • Access. The right to request information on the data we store concerning you as well as the purpose of storage and a copy of the personal data we are processing about you, and to request that we provide it to you in electronic form pursuant to law. If you require multiple copies of your personal data, we may charge a reasonable administration fee.

  • Rectification. The right to request that any incomplete or inaccurate personal data that we process about you is amended.

  • Deletion. The right to request that we delete personal data that we process about you, unless we are required to retain such data in order to comply with a legal obligation or to establish, exercise or defend legal claims. You may also have to right to request the anonymisation, blocking or deletion of unnecessary, excessive, or non-conforming personal data.

  • Restriction. The right to request that we restrict our processing of your personal data where:

    • you believe such data to be inaccurate;

    • our processing is unlawful; or

    • we no longer need to process such data for a particular purpose, but where we are not able to delete the data due to a legal or other obligation or because you do not want us to delete it. 

  • Portability. The right to request that we transmit the personal data we hold in respect of you to another data controller, where this is:

    • personal information which you have provided to us; and

    • we are processing that data based on your consent or in order to perform our obligations under contract to you (such as to provide legal services).

  • Objection. Where the legal justification for our processing of your personal data is our legitimate interest, the right to object to such processing on grounds relating to your particular situation. We will abide by your request unless we have compelling legitimate grounds for the processing which override your interests and rights, or if we need to continue to process the data for the establishment, exercise or defense of a legal claim.

  • Withdrawing Consent. If you have consented to our processing of your personal data, the right to withdraw your consent at any time, free of charge. Consent withdrawal will have effects on future processing operations.  

You may exercise these rights by sending a written request to our data protection contact (see Section 14). Please note that these rights are not absolute and there are relevant exceptions under applicable data protection laws. At our discretion we may require you to prove your identity before providing the requested information or addressing certain other requests. 

If you are in the EEA, you also have the right to lodge a complaint with the local data protection authority if you believe that we have not complied with applicable data protection laws. Access a list of local data protection authorities in EEA countries. 

If you are in Brazil, you can contact the Brazilian Data Protection Authority here.

  1. Third-Party Sites and functionalities

We are not responsible for the security or privacy of any information collected by other websites, applications, or other services or by your mobile operating system operator, wireless carrier, or other similar providers. You should exercise caution and review the privacy statements applicable to the third-party websites, applications, and services you use.

To perform payment transactions with cryptocurrency and to record and transact NFTs, you will be directed to third-party platforms which are not managed by ABI. For example, the e-commerce functionality on the Platform is operated by Shopify, and you may be asked or invited to create a digital wallet account with a third party, such as Coinbase, to purchase NFTs. In addition, your NFT will be hosted on a blockchain network operated by a third party. You understand that such providers will be acting independently as data controllers and that the processing of your personal data will be subject to the privacy policies made available to you on the platforms of those service providers.

  1. Do-Not-Track Signals and Similar Mechanisms

Some web browsers may transmit “do-not-track” signals to websites with which the user communicates. Because of differences in how web browsers incorporate and activate this feature, it is not always clear whether users intend for these signals to be transmitted, or whether they even are aware of them. 

We activate tracking technologies on this site following your consent provided via the cookies banner. Please note that this consent will overwrite any general signal or blocker from your browser asking not to track. In case you would like to have more information on this topic, please see section 8. 

  1. Cookies and similar technologies

    1. What are cookies and similar tracking technologies?

We and our third-party partners may use cookies, pixels, and other tracking technologies (collectively, “cookies”) on the Platform. Browser cookies are small pieces of data being placed on the hard drive of a visitor’s device. With the help of cookies you can store information for a certain period of time and identify the user’s device. For a better user experience and an individual representation of performance we use permanent cookies. We also use so-called session cookies which are automatically deleted once you close your browser. You can set your browser to inform you of the potential downloading of cookies. The Platform uses different types of cookies as explained below. 

For “strictly necessary cookies” we are processing your personal data for our legitimate purposes explained below. With regards to “performance cookies”, “functional cookies” and “targeting cookies”, we are processing your personal data based on your consent for the purposes explained below. Your consent is collected and registered following the selection of your cookie preferences in our cookie banner. In case you would like to change your cookies preferences, please go to “cookie settings” at the end of this Section 8. 

  1. Strictly Necessary Cookies

These cookies are necessary for the Platform to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for Services, such as setting your privacy preferences, logging in or filling in forms.

Depending on your browser settings, you may be able set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.

  1. Performance Cookies

These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. They may be set by us or by third party providers whose services we have added to our pages.

All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site and will not be able to monitor its performance, and some or all of the services from third party providers we have added to our pages may not function properly.

  1. Targeting Cookies

These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites.

They do not store directly personal information but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will still receive advertising, but it may be less relevant.


We may collect and use information about the location of the device you are using to help us identify the country where you are located and (a) redirect you to the relevant Platform for your country; and (b) improve security of the Platform; and (c) comply with legal restrictions regarding the use of the Platform. 

  1. Security

We have put in place technical and organisational security measures designed to protect against unlawful or unauthorised access or use of your personal data, as well as against accidental loss or damage to the integrity of your personal data. However, no one can guarantee the complete safety of your information.

  1. Children’s Privacy 

Our Platform is not to directed to or intended for individuals under the legal drinking age. If we learn that an individual under the legal drinking age has provided us with personal information, we will delete it in accordance with law. If you are under the legal drinking age and have entered this Platform by providing a false date of birth, you must immediately leave this Platform.

  1. California Privacy Rights and Supplemental California Privacy Notice

The California Consumer Privacy Act of 2018 ("CCPA") requires us to provide additional privacy-related information to residents of California.

  1. CCPA Disclosures

The section entitled "Data Collection: What Information Do We Collect?” above (Section 1) lists the categories of personal information we have collected about California residents in the preceding 12 months. These categories of personal information correspond with the following categories of personal information provided under the CCPA:

  • Identifiers including name, postal address, unique personal identifier, online identifier, username, IP address, email address and account name;

  • Information that identifies or is capable of being associated with you including payment information and social media information;

  • Information about products or services purchased, obtained, or considered, and other purchasing or consuming histories or tendencies;

  • Geolocation data, for compliance purposes and to provide you relevant services;

  • Internet or another electronic network activity information;

  • Inferences drawn from any of the information identified above reflecting your preferences and characteristics.

The section entitled "For Which Purposes Do We Use Your Information And On Which Legal Basis?” above (Section 2) lists the business and commercial purposes for which we collect California residents’ personal information. As described above in the section entitled "How do we share your information?” (Section 3), we also share and/or disclose your personal information as follows:

  • Sharing your personal information for business purposes: we may share the following categories of your personal information with service providers, third parties, business partners, public or government (including enforcement) authorities, creditors, and successors for our business purposes: identifiers, information capable of being associated with you, information about products and services, internet or other electronic activity information (as described above), geolocation information, and inferences drawn from information about you. As described above, examples of business purposes include performing transactions, registering accounts, managing our relationship with you, and monitoring for security threats and fraud.

  • Sharing your personal information for commercial or other purposes: we may share the following categories of your personal information with third parties, business partners, and affiliates in a manner that constitutes a "sale" under California law: identifiers, information capable of being associated with you, information about products and services, internet or other electronic activity information (as described above), geolocation information, and inferences drawn from information about you. This information may be shared for the following purposes: personalization, analytics, marketing, retargeting, and sales.

  • Limitation or Opt-Out from Sales of Personal Data. You may have the right to limit the use or disclosure of your personal data with third parties. 

  1. California Residents' Privacy Rights

Subject to certain exceptions and qualifications, as a California resident, you have the right to: (i) request access to your personal information; (ii) request deletion of your personal information; (iii) request information about the personal information about you that we have "sold" (as such term is defined under California law) to third parties within the past 12 months; and (iv) opt-out of the "sale" of your personal information, as detailed above.

  1. Do Not Sell My Information

 To opt-out of the "sale" of your personal information as described in this section, click here.

  1. Exercising other California consumer rights

Should you wish to request the exercise of your other rights as detailed above with regard to your personal information, you or your authorized agent may submit requests to one of the options provided below in the “Who to contact in case you have questions or requests. The Data Protection contact point” (Section 14). 

We may need to take steps, including to request additional information from you, to verify your identity. Please indicate in your request that you are a California resident making a “California privacy rights” inquiry.

  1. Changes to this Privacy and Cookie Policy 

Except to the extent limited by applicable law, ABI may decide at any time − at its discretion − to change, modify, and/or add all or parts of this Privacy and Cookie Policy in the future. Any change to this Privacy and Cookie Policy will be posted on this page and, notified to you by e-mail (where appropriate or required by law and to the extent that we have your e-mail address). We will indicate at the top of this Privacy and Cookie Policy the date on which the Policy was last modified.

Where required by law, we may also ask you to expressly confirm your consent to the modified Privacy and Cookie Policy.

  1. Who to contact in case you have questions or requests. The data protection contact point

ABI has in place a data protection contact point available for you to submit your questions or requests relating to the processing of your personal data. You can access this data protection contact point in our global “contact us” website ( Please select the typology “Contact Data Protection Officer” in the ContactUs Form. 

If you are in the EEA, you can also contact our appointed data protection officer, FIRST PRIVACY GmbH, at: or +49 421 69663282. 

If you are in Brazil, you can contact our appointed data protection officer at: 

When you exercise these rights, you may have to provide ABI with the minimum information set forth in applicable data protection law, such as your name, e-mail address and your request details. Please be aware that ABI will require such information in order to process your request. Other details are optional for you to share with us. Your personal details will be saved only so that we can respond to your request and will be deleted when they are no longer necessary for the original purpose, unless there are legal requirements stipulating the retention of these data. 

Please contact our data protection contact point or our data protection officer indicated above if you wish to exercise your rights as data subject (see Section 5 (Rights) above). 

Thank you for visiting our Platform.

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